In this American Express VidiBlast example you hear and see five personalized data points in the first few seconds. The actor mentions the customer’s name, how long they have been a customer and the graphic of the card is the exact one in Lisa’s wallet, embossed name and all. These data points are 100% individually customized PER viewer.
- Hi Lisa
- Cardmember since 2010
- Which Platinum Card
- A graphic of her exact card with name on it
- Next Payment Date on the 17th
Lisa, the example customer is immediately hooked because the video contains her personal info. She knows instantly that the sender of this video is genuine and worth here time. From there, analytics and AI are combined to further customize and engage the user. This is the key distinction of an interactive AI driven VidiBlast. It’s important to continue the connections throughout the video to maintain the customer’s attention. Undivided attention from a customer is a rare commodity indeed.
90% of all customers opening the video will watch it to the end.
Personalized Video Technology
Most Important Word
What’s THE most important word in the world? A person’s name. And that’s how we start every delivery.
Each and every VidiBlast recipient receives a different video based on the data in their user profile (one record in the database). These personalizations are delivered as custom voice, video, text and graphics.
As a result you get at least 70 seconds of your customer’s undivided attention. They will listen to every word. It’s immediately engaging because people like to hear about themselves!
Additionally, sending a personalized video has proven to increase customer open rates and CTR by 300-400% resulting in much higher conversions. The video is remembered by the customer even months later. The best way of understanding this technology is for us to actually show you one of our implementations in the video below.
Templates can go a long way for you. It’s primarily a matter of finding the right one for your company and adding your content.
Tap the power of Amazon Cloud AI and Google Translate: No need to type your subtitles manually anymore: let Moovly do it for you! Now you can convert audio to subtitles with a single click on your timeline! And that’s not all, you can now also automatically have all text content of your video translated to any language of your choice via Moovly’s Google Translate integration.
Moovly makes it a click to go from PowerPoint slides to professional video. Plus, Moovly uses layers so simple content can always be enhanced at the time of publishing. Adjust timings, add animation effects, music, voiceover and other magic, and publish!
VidiBuzz is here to train and support you in learning the product. The average creator requires only 15 minutes to get up to speed, either in-person or online via Zoom, Meet or Teams. More importantly we will help you solve the biggest issue for online publishing – WORKFLOW!
WordPress is by far the most comment content managment system used by small business. Moovly makes it easy to publish instand updates from their online browser app.
Publish instantly from anywhere to one or more social media accounts. With Moovly, video updates are no more difficult than a Blog post.
What can VidiBlast do for you?
Well, the applicability is very broad. It can be used for product activation, product cross-sell or up-sell, informational campaigns, renewals, loyalty rewards and incentive programs, as well as fundraising and much more. To make it even more engaging, we can allow interactive navigation during the video. It could include choosing between two different topics. For example, the American Express video above could allow the customer choose between two different cards.
Alternatively, there can be variable adjustment sliders in the middle of the video too. They could test outcomes on increasing their savings, and by how much. They could choose an amount to increase their credit limit. Of course, all decisions are collected for you to analyze later.
VidiBlast videos can be distributed any way a link can be distributed: text message, email, online portals or retargeting banners. Here are some more examples we would like to share.
This simple video campaign was created for Urgent Point to increase engagement with their patients at their telemedicine practice. With the success of this simple video, we’re now working with their team on a much more complex video campaign to include a doctor explaining healthy stats, lab results, symptoms, and prescriptive health for patients.
Blue Cross Blue Shield
This on-boarding video campaign has proven to be very successful for Blue Cross Blue Shield. The personalization combined with an explanation of coverage has received positive feedback and continues to run be utilized by BCBS month after month for customers.
O2 Telecom UK
This very successful upgrade campaign resulted in a very high number of automatic upgrades without the need to interact with a salesperson. It was quick, efficient, and low cost helping O2 Telecom drive their business and also continue to utilize the video technology.
Vodacom South Africa
This is another example of a very successful telco upgrade campaign.
Not only were most of the upgrades done online, the percentage of the upgrades were much higher compared to traditional methods.
COVID-19 Saudi Arabia
This COVID-19 informational video was commissioned by the government of Saudi Arabia.The spokesperson calls the recipient by name and also explains the current status of the virus in the country, number of new outbreaks in the recipient’s city and then in his immediate area. We’re now working on a follow up campaign for individuals to get more information on where they can received help for testing, treatment, and even PPE.
This video is an example of a thank you message from a similar campaign that increased donations by a whopping 300%. Many supporters who donated previously did so again after seeing the thank you video and the feedback has been nothing but positive. Massive sharing on social media brought a vast number of new donors wanting their own video.
This is an example of a personalized video template to be deployed in Mexico’s various cities.